How to Craft eBay Titles That Instantly Boost Exposure?

Optimizing your eBay product titles is crucial for increasing visibility, click-through rates (CTR), and ultimately, sales. A well-crafted title not only attracts buyers but also helps eBay's search algorithm (Cassini) understand and rank your listing effectively. This article breaks down the best practices and strategies to write high-performing eBay titles.

1. Understand eBay’s Search Algorithm (Cassini)

Cassini prioritizes relevance, quality, and buyer engagement. It looks at:

• Keyword match between the buyer’s search and your title

• Listing performance (clicks, sales, feedback)

• Completeness and clarity of the title

Therefore, using relevant keywords that buyers actually search for is essential.

2. Key Elements of a High-Converting eBay Title

Here’s what you should include:

✅ Primary Keywords

Start by thinking like a buyer. What words would they type into the search bar? Make sure your title includes the most important keywords—like brand, model, type, size, or color.

These are the main terms buyers are typing in, such as “wireless earbuds” or “iPhone 13 case.”

✅ Brand Name (if applicable)

Include it early in the title if it’s a known or in-demand brand, e.g., “Apple”, “Samsung”, “Nike”.

✅ Product Type and Features

Highlight key features buyers care about — size, color, compatibility, material, etc. Example: “Bluetooth 5.3”, “waterproof”, “adjustable strap”.

✅ Model Numbers or Compatibility Info

For electronics, car parts, etc., include model numbers or “Fits For” info to improve search accuracy.

3. eBay Title Writing Best Practices

• Use All 80 Characters: Maximize your space without keyword stuffing.

• No Special Characters: Avoid symbols like ~ ! * as they don’t help SEO.

• Avoid All Caps: Use Title Case or Sentence case for readability.

• No Redundancy: Don’t repeat keywords. eBay’s search doesn’t reward it.

• Keep It Human-Friendly: Prioritize clarity — write for people, not just the algorithm.

4. Put the Most Important Info First

eBay titles have a 80-character limit, and only part of that is visible in search results on mobile. Make sure the most important words appear first.

Prioritize:

Brand

Product name/model

Key features (e.g., size, color, condition)

5. Keyword Research Tips

A. Terapeak Product Research (Built into eBay)

• 📍What it does: Analyzes top-selling products, keyword performance, and competitor listings

• 💡How to use: Find popular keywords and product trends to write titles that attract buyers

• ✅Why it's great: It's official eBay data, directly accessible from your Seller Hub

• 🔗 Access: eBay Seller Hub > Research > Terapeak

  
  

B. Zik Analytics

• 📍What it does: Keyword research, market trends, title analysis

• 💡How to use: Enter your product keyword to get high-converting title suggestions and competitive insights

• ✅Why it's great: Ideal for serious sellers; shows keyword competition and sales potential

• 🌐 Website: zikanalytics.com

  
  

C. Title Builder

• 📍What it does: Generates title suggestions using high-volume keywords

• 💡How to use: Type in a keyword to get a suggested title based on current eBay search trends

• ✅Why it's great: Simple, fast, and beginner-friendly

• 🌐 Website: titlebuilder.com

  
  

D. Google Keyword Planner + eBay Search Bar

• 📍What it does: Helps identify what buyers are actually searching for

• 💡How to use: Use Google for broad trends and eBay’s autocomplete to find specific, in-demand keywords

• ✅Why it's great: Great for expanding your keyword ideas and refining your SEO strategy

• 🔍 Tip: Start typing your keyword in the eBay search bar and take note of the suggested search terms

  
  

E. ChatGPT (with product details)

• 📍What it does: Generates optimized title ideas using natural language

• 💡How to use: Input your product’s key features and get custom-written titles in seconds

• ✅Why it's great: Creative, flexible, and adaptable to your selling style (SEO-focused, eye-catching, etc.)

6. Sample Optimized Title Templates

Product Type	Example Title
Phone Case	iPhone 13 Case Shockproof Slim Cover Clear TPU for Apple 6.1” - Black
Wireless Earbuds	Wireless Bluetooth 5.3 Earbuds Noise Canceling Headphones with Charging Case
Men's Sneakers	Nike Air Max 270 Men’s Running Shoes Size 10 White Black Authentic
Laptop Charger	Genuine Dell 65W Laptop Charger AC Adapter Power Supply Cord for Latitude

7. Study Your Competitors

Search for similar items on eBay and take note of the top-performing listings. What kind of language are they using? How do they structure their titles?

Use those insights to guide your own, but don’t copy directly—find a way to stand out.

8. Common Mistakes to Avoid

• ❌ Keyword stuffing with no logic

• ❌ Using vague terms like “Best” or “Hot”

• ❌ Misleading or incorrect keywords

• ❌ Repeating words (e.g., “New New New iPhone iPhone iPhone”)

9. Continuous Testing and Updating

eBay’s market is dynamic. Regularly test and tweak your titles:

• A/B test different keyword orders

• Monitor impressions and CTR in Seller Hub

• Stay updated with seasonal or trending terms

Conclusion

An optimized eBay product title is a blend of smart keyword usage, buyer psychology, and platform-specific strategy. By crafting clear, relevant, and keyword-rich titles, sellers can dramatically improve their product visibility and conversions. Remember: the title is your first — and sometimes only — chance to make an impression. Make it count.