Hot-Selling UK Categories & Keywords for Q2

As Q2 of 2025 kicks off, UK consumers’ shopping preferences are shifting rapidly. Driven by tech advancements, sustainability awareness, and social media trends, buyer behavior is evolving—and smart sellers are adapting fast. For eBay sellers, staying on top of these shifts is essential to boost visibility, conversion rates, and profitability.

Here’s a detailed breakdown of the most in-demand product categories, popular keywords, and top-performing products in the UK for Q2 2025.

1. Smart Tech & Mobile Accessories

With new phone launches and increasing IoT adoption, UK shoppers are investing more in tech-integrated lifestyles.

Trending Keywords:

• Smartwatches

• iPhone 16 Pro Max case

• Wireless earbuds UK

• Fast charging cable

• MagSafe wireless charger

  
  

Hot Products:

• Apple Watch Ultra bands and accessories

• Smart rings with health monitoring

• Noise-cancelling wireless earbuds (e.g. Sony WF-1000XM5)

• Magnetic wireless charging docks

• Tempered glass screen protectors for iPhone and Samsung

  
  

Seller Tips: Emphasize compatibility (e.g. "for iPhone 16 Pro Max"), bundle items, and use eco-friendly packaging to increase appeal.

2. Beauty & Personal Care

Fueled by TikTok trends and Gen Z’s clean beauty movement, demand for eco-conscious skincare continues to rise.

Trending Keywords:

• Vegan skincare UK

• Cluster lashes

• Gua Sha tool

• Retinol serum for beginners

• Hair heat protection spray

  
  

Hot Products:

• Plant-based facial creams and serums

• DIY cluster lash extension kits

• Rose quartz or jade rollers and Gua Sha tools

• At-home LED light therapy face masks

• Automatic temperature-controlled curling wands

  
  

Seller Tips: Showcase social proof (e.g. influencer reviews) and highlight cruelty-free, vegan, and sustainable attributes.

3. Home & Kitchen Essentials

As people spend more time at home, stylish yet practical homeware remains a top priority.

Trending Keywords:

• Air fryer UK

• Aesthetic candles

• Non-stick cookware set

• Smart plug for Alexa

• Storage containers with lids

  
  

Hot Products:

• Dual-basket energy-saving air fryers

• Minimalist soy wax candles

• Stackable kitchen storage sets

• Smart light bulbs (Alexa/Google compatible)

• Dehumidifiers and air purifiers for home

  
  

Seller Tips: Highlight energy efficiency, multi-functionality, and space-saving features.

4. Health & Fitness Products

Health spending remains strong as UK households continue to prioritize wellness.

Trending Keywords:

• Resistance bands set

• Home gym equipment UK

• Vegan protein powder UK

• Posture corrector

• Fitness tracker under £50

  
  

Hot Products:

• Color-coded resistance bands (beginner-friendly)

• Adjustable dumbbells and kettlebells

• Foam muscle rollers

• Posture corrector braces and ergonomic cushions

• Affordable smart fitness trackers

  
  

Seller Tips: Bundle items as complete fitness kits and include e-guides or video tutorials to add value.

5. Pet Supplies

UK pet owners are passionate and spend freely to improve their pets’ lives.

Trending Keywords:

• Dog harness no pull

• Cat toys interactive

• Slow feeder bowl for dogs

• Grain-free dog treats UK

• Pet hair remover brush

  
  

Hot Products:

• Adjustable no-pull dog harnesses (with reflective strips)

• Motion-activated cat toys

• Silicone lick mats (anxiety relief)

• Portable pet water bottles

• Washable pet hair removal gloves and brushes

  
  

Seller Tips: Focus on safety and comfort; demo videos or cute pet imagery can significantly boost conversion.

6. Fashion & Athleisure

Comfortable, unisex, and versatile styles are dominating the UK’s fashion scene.

Trending Keywords:

• Cargo pants women

• Oversized hoodies UK

• Unisex trainers

• Sports bras with support

• Co-ord sets summer

  
  

Hot Products:

• High-waisted cargo pants with multiple pockets

• Organic cotton oversized hoodies

• Mesh-paneled supportive sports bras

• Loungewear sets for couples

• Lightweight neutral trainers with arch support

  
  

Seller Tips: Offer full size ranges and gender-neutral designs, and use styled photography with outfit suggestions to drive engagement on social platforms.

Final Thoughts

For eBay sellers, tapping into UK market trends and optimizing listings around high-traffic keywords can significantly increase exposure and sales. Whether it’s smart devices, clean beauty, or pet accessories, UK buyers show strong intent and loyalty.

Looking for more specific product suggestions? Reach out to us for a personalized strategy!