How to Find High-Profit and High-Potential Products on eBay?

To find high-profit, high-potential products on eBay, Terapeak is a powerful data analysis tool.

It is provided by eBay, specifically designed to help sellers analyze sales data, market trends, and competition. Its main features include:

Market Research
- Provides sales data for specific products or categories, including sales volume, price trends, and market demand.
- Helps sellers understand which products are selling well and how competitors are performing.
Product Pricing Analysis
- Displays historical price trends for similar products on the market, helping sellers determine the best pricing strategy.
- Offers price adjustment suggestions, enabling sellers to adjust product prices at the right time to maximize profits.
Sales Trends and Competition Analysis
- Analyzes competitors' sales performance to help sellers identify potential market opportunities.
- Provides deep insights into sellers' sales rankings, market share, and competitive landscape, helping them spot gaps and areas for growth.
Keyword Analysis
- Analyzes keywords related to products, helping sellers optimize their titles and descriptions to improve visibility in search results.
- Provides data on keyword popularity and competition, helping sellers choose the best keywords to enhance exposure.
Inventory Management Suggestions
- Predicts sales trends and market demand, helping sellers adjust inventory management strategies to avoid excess stock or stockouts.
Reports and Data Visualization
- Provides detailed sales reports and trend charts, allowing sellers to better understand market dynamics and their sales performance.
- In summary, Terapeak provides data-driven market insights that help sellers make informed decisions, ultimately increasing sales and profitability.

Let's learn how to use it now!

Here’s a step-by-step guide:

Step 1: Define Your Product Criteria

Before using Terapeak, establish clear selection criteria:

✅ High Sell-Through Rate (above 30%) – indicates strong market demand.

✅ Stable Average Price – too low means minimal profit, too high may have intense competition.

✅ Low Competition – avoid oversaturated markets.

✅ Good Profit Margin – consider sourcing costs, eBay fees, and shipping expenses.

Here are the eBay UK Product Selection Criteria. For Your Reference.

Selling price	Sales in the last 30 days	ROI
£4.00—£6.00	≥70	≥100%
£6.00—£10.00	≥40	≥80%
£10.00—£15.00	≥20	≥60%
£15.00—£30.00	≥10	≥40%

Step 2: Use Terapeak to Search for Potential Products

Log in to eBay Seller Hub → Access Terapeak Product Research.
Enter a general keyword (e.g., "wireless earbuds" instead of a brand name).
Select a time range – 90 days or 365 days to analyze long-term trends.
Choose the marketplace – e.g., eBay US, UK, Germany.
Click “Search” and wait for the data to load.

Step 3: Analyze Terapeak Data

The search results provide key insights. Focus on:

1. Total Sales & Sold Units

High total sales indicate strong demand.
Fewer sold units but high total sales indicate a higher-priced product with greater profit margins.

✅ Strategy: Find stable-selling products with moderate competition.

2. Sell-Through Rate

Above 30% = Strong demand, easier to sell.
Below 20% = Limited demand or intense competition.

✅ Strategy: Prioritize products with a high success rate to ensure steady sales.

3. Average Price Analysis

Check price trends – rising prices indicate growing demand.
Ensure good profit margins – avoid price wars.

✅ Strategy: If the price trend is increasing, future profits could be higher.

4. Competition Analysis

Few competitors + high sales = Great opportunity.
Many competitors + low sell-through rate = Highly competitive, proceed cautiously.

✅ Strategy: Find moderately competitive markets to maximize profits.

Step 4: Find a Reliable Supplier

Once you identify potential products, check sourcing prices on platforms like Alibaba, or Private reliable supplier like EB Smart Sell.
Calculate profits by considering eBay fees, PayPal/Stripe charges, and shipping costs.
Ensure a profit margin of at least 30%-50% to maintain sustainability.

✅ Strategy: Choose products with low sourcing costs, high selling prices, and moderate competition.

Step 5: Test and Optimize Listings

Once you find a product:

Test with small batches – order limited stock or use dropshipping.
Optimize eBay listings – analyze competitors’ titles, descriptions, and images.
Adjust pricing strategy – refine based on market response.

Conclusion

💡 Key Takeaways for Using Terapeak to Find Profitable Products:

1️⃣ Identify high-demand, low-competition products.

2️⃣ Focus on sell-through rate, average price, and competition.

3️⃣ Ensure reasonable profit margins, accounting for costs and fees.

4️⃣ Test the market with small orders and optimize listing strategies.

By leveraging Terapeak’s data insights, you can scientifically select high-profit, high-potential eBay products, boosting sales and maximizing profits! 🚀

Case Study

Select product categories and corresponding product keywords – We have chosen the jewelry category, with "necklace" as the corresponding product keyword.
Use Terapeak to Search

（1）Choose the target market and input relevant keywords for your search.

（2）Display relevant product data from the past 30 days, sorted by sales quantity.

The product "Anti Vaping Necklaces Stress Relief Necklace Quit Smoking Mindful Breathing Tool" and its similar styles have achieved sales of over 300 pieces in the past 30 days, averaging more than 10 pieces per day. This suggests that it is a product with strong sales potential.
Check the details on the eBay listing page.

The necklace was listed on eBay on February 20, 2025, with a selling price of £5.33 per unit. It has achieved a total sales volume of 409 pieces, averaging over 10 sales per day. Most user reviews are positive, indicating that this product has strong potential.
Find a Supplier and Calculating Profit

（1）The unit price is £0.89.
The product is priced at 128.58 USD for 100 pieces from EB Smart Sell. As a member, you receive a 10% discount, reducing the price to 115.72 USD. After converting to GBP, the member price is 89.43 GBP for 100 pieces, which means the cost per unit is £0.89. This price includes fast shipping by air, with delivery directly to your home.

（2）The eBay handling fee for selling one of this product is £0.99

（3）Other costs of selling 1 unit of this product
Shipping fees Royal Mail 2nd Class—Large Letter: £1.55
Label and packaging material costs： Estimated £0.05

（4）Calculate the profit and ROI of selling a single product
Profit = £5.33 - £0.89 - £0.99 - £1.55 - £0.05 = £1.85
ROI = £1.85/£0.89 = 207.8%
Test and Optimize Listings

You can purchase this product from EB Smart Sell for testing purposes. If buying 100 pieces seems too risky, EB Smart Sell also offers small quantity wholesale options, such as 30-50 pieces. They provide fast air shipping, allowing you to quickly start low-cost product testing and achieve rapid success and sales growth.

To find profitable products, you need to constantly search, request quotes from different suppliers, and calculate shipping costs based on product size and weight. After deducting all expenses, you determine the final profit and ROI. Sometimes, out of 10 products, only one is profitable—making this process highly inefficient.

However, by joining the EBSS Elite membership, you can directly access product links, pricing, and detailed profit calculations on the member product page. More importantly, EBSS has a dedicated team to inspect product quality and quantity for you.
For just £0.66 per day, you can simplify your sourcing process.

Additionally, by joining the Elite membership, you’ll receive a dedicated one-on-one procurement assistant from EBSS and enjoy a 10% discount on quotes, along with many other exclusive benefits.

Join now here:
https://www.ebsmartsell.com/elite